17 Charts That Show Where Content Marketing is Heading

Neil Patel Marketing Leave a Comment

I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a billion dollars. Similarly, when I first started with content marketing, there were less than 30 million blogs that existed and now there are over …

Brand Authenticity: Is It Important and How Can You Increase Your Brand’s Authenticity?

Editorial Team Marketing Leave a Comment

Consumers expect that the companies they deal with have integrity and authenticity. A survey by Cohn & Wolfe found that: Nearly nine out of 10 consumers are willing to take action to reward a brand for its authenticity, including 52 percent who would recommend the brand to others and 49 percent who would pledge loyalty to the brand. Consumers want more …