Celebrity Influencers vs Micro-Influencers: Which Is Best For You?

Billy Bones Marketing Leave a Comment

Before the relatively recent explosion of Facebook, Twitter, and Instagram, celebrity advertising was considered to be the main path towards reaching and influencing potential customers. If your brand or business was attempting to market sports apparel, for example, reaching out to certain NBA stars with an aggressive advertising campaign was probably the best way to influence your potential customers and …

STARTUP STATISTICS – The Numbers You Need to Know

Matt Mansfield Finance Leave a Comment

Each year, thousands of ambitious entrepreneurs start new businesses. These entrepreneurs feel bright and full of hope. And plenty of small business statistics show that by the end of four years more than half of them will be gone. Small business failure rate aside, many small businesses make it past that critical period and thrive. How many make it and …

The Ultimate Guide to Keeping Your Audience Engaged With Your Blog

Lauren Adley Operations Leave a Comment

According to HubSpot, 43% of all blog readers admit to skimming through blog posts. Although this is a disheartening number, what exactly is the cause for this lack of concentration? The answer lies in a very important buzzword – engagement. It’s not nearly enough to write SEO copy and use branded content to reach your target customer. Every single bit …

Fulfillment Center Provider: What to Consider with 3rd Party Fulfillment Services

John Parkes Marketing Leave a Comment

Fulfillment distribution is a key aspect that can make or break your business-customer relationship. Even one misstep, such as a lost package, can lose a customer forever. You could potentially lose big on the CLV of that customer As an online businesses, you need to consider the most effective and efficient fulfillment solution when packaging and shipping your products around …

How to Use Google Analytics Ecommerce Reports: Standard vs. Enhanced

Chris Mercer Marketing Leave a Comment

  Do you sell products or services online? Wondering how Google Analytics can reveal useful details that impact your revenue? In this article, you’ll discover how to use Standard and Enhanced Ecommerce reports in Google Analytics. What Are Google Analytics Ecommerce Reports? In Google Analytics, Ecommerce reports help you learn more about the revenue displayed on […] The post How …

The Advantages of Outsourcing for Small Business Owners

Yuvrajsinh Vagehela Human Resources Leave a Comment

The advantages of outsourcing for your small business are immeasurable. Sharing the workload or time-consuming tasks is sometimes essential, even if you’re the most charismatic, multi-talented multi-tasker in the world! After all, “Growth is never by mere chance; it is the result of forces working together.” – James Cash Penney For small businesses, a lot of work goes into evolving and …

Email Marketing Best Practices: How to Improve (Almost) Every Email

Mark Macdonald Sales Leave a Comment

Email marketing is far and away one of the most effective ways ecommerce store owners can drive sales. It’s one of the few marketing channels where you own your audience—they’ve already opted in to hear from you and it didn’t cost you to reach them. So it makes sense that email is a high priority for many new and growing …

Our Favorite Keyword Research Tools (17 Tools Every SEO Needs)

DigitalMarketer Marketing Leave a Comment

Whether you’re trying to drive traffic or conversions, your campaigns need to start with strategic keyword research. Which tools should you rely on to give you the best keywords? We asked ourselves the same question—and after researching dozens of tools, we settled on 17 keyword research tools that can give you good insight, regardless of your budget. Why We Consider …

Staying ahead in a changing industry: The 2019 Accounting Business Expo

Sophie Lamell Finance Leave a Comment

In the race towards digitisation, virtually every industry on the planet is undergoing change. Few more so than the accountancy profession and the business behind accounting and finance. At Xero, we believe in investing in our partners. Which is why we couldn’t have been more excited to present at this year’s Accounting Business Expo (ABE) and engage with our community …