Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Editorial Team Money

Customer acquisition cost (CAC) is a metric that has been growing in use, along with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. Today, many web-based companies can engage in highly targeted campaigns and track …

HOW TO WHITELIST EMAIL ADDRESSES IN YOUR EMAIL CLIENT

Editorial Team Marketing

Add email addresses to a “safe sender” list in an email client to prevent emails from ending up in the spam folder. Did You Know? If your “From Email” address is from a free email service, like AOL, Gmail, Outlook, or Yahoo, it can cause bounces or blocks based on an email client’s DMARC policies. Consider upgrading your email address …

Why You Shouldn’t Put All Your Business Eggs in One Basket (or Truck!)

Editorial Team Mindset

This morning I woke up to see a tweet from someone I had never be in touch with before. It immediately got my attention. At first I thought perhaps this was a spam tweet, trying to get me to click over to a website where I could by cheap viagra, or something else I don’t require 😉 Here’s the tweet …

5 Best Practices for Attracting Ideal Consulting Clients

Editorial Team Marketing

I’m in Mexico as I write this overlooking a beautiful tropical landscape. I just got off a call with a coaching client who has seen significant growth in their business. One of the main reasons for this has been due to the work we’ve done around Client Selection — attracting ideal consulting clients.  Most consultants know they should only work with ideal …

Start A Consulting Business: A Proven & Practical Guide In 2019

Editorial Team Sales

If you’ve looked into how to start a consulting business, there’s no doubt you’ve come across countless articles or videos that make it look like a no-brainer to “get rich quick.” “Make six figures your first month!” “You don’t need any experience to be successful” There’s a lot of misinformation out there. In today’s digital age, it’s relatively easy for …

If Business Isn’t Converting, You Need This Solution

Editorial Team Marketing, Mindset

Congratulations, my friends. You’ve made it to the final post in this miniseries! While the entrepreneurs around you have been kicking back, you’ve been taking action. While the businesses around you have been selling, you’ve been serving your audience. How do I know? Because you’ve been proving it. Over email, social, and in the Youpreneur Community, you’ve been sharing every day about the …

thrive VS click funnels

Thrive Membership vs. ClickFunnels

Editorial Team Marketing, Sales

The Rundown If you need a website with any sort of lead generation capabilities chances are you’ve heard of ClickFunnels. ClickFunnels is a feature packed platform based entirely around the sales funnel concept. It offers extensive functionality, including customized funnel templates, membership areas and split testing features. The Thrive Themes Membership is a suite of conversion focused WordPress plugins and themes, with tools …

The $10 Billion Self-Improvement Market Adjusts to a New Generation

Editorial Team Mindset Leave a Comment

To maintain long-term viability, the personal growth – aka self-improvement – industry’s future generation of gurus, speakers and experts will need to be more accountable to consumers. General motivational programs are less popular today. Many consumers looking for more practical programs and a return on their invested time and money have found that programs and philosophies – such as the …

Freelancers: Stop Making These 5 Mistakes if You Want to Survive

Susan Gunelius People, Productivity Leave a Comment

You escaped the corporate grind and became a freelancer. Congratulations! I know how liberating that can be! The gig economy is thriving and there has never been a better time to be a freelancer. But are you setting yourself up to be a successful freelancer? The reality of freelancing is that you’ll probably end up working more hours than you …

How To Protect Your Business In A Divorce

Admin finance Leave a Comment

  From the emotional point of view, many times couples never think that a time would come to consider divorce. When you have significant investments, beautiful kids and all of a sudden disagreements start popping in, marriages get shaken, and one of the partners may feel it’s time to call it quits. Research has proved that when couples are in …