Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Editorial Team Finance

.Customer acquisition cost (CAC) is a metric that has been growing in use, along with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. Today, many web-based companies can engage in highly targeted campaigns and track …

10 Tips for Growing Your Business with Technology and Talent

Annie Pilon Finance Leave a Comment

Small business owners wear so many hats. So it’s essential to use tools and resources to help you streamline and increase efficiency. And you’ll need marketing platforms to productivity tools to help. Make growing your small business toolkit an ongoing process. Check out these thoughts and tips from members of the online small business community. Grow Your Presence on Twitter …

Cyber Attacks Cost Small Businesses $53,987 on Average, Survey Claims

Michael Guta Finance Leave a Comment

Cybersecurity remains one of the most challenging issues for small business owners. And the problem leads small business owners to seek out managed service providers to present them with solutions. But a new report from Continuum says the state of cybersecurity among small businesses in 2019 still needs to improve. The data suggests great opportunities for service providers who offer …

25 Hobbies You Can Transform into a Small Business

Gabrielle Pickard-Whitehead Finance Leave a Comment

We all have little hobbies and interests that we like to spend quality time with, but many people don’t realize how much money there is to be made from these passions of ours. With a little research and investment, it really is possible to turn these 25 hobbies into lucrative businesses. Hobbies that Make Money Pet Sitting and Dog Walking …

STARTUP STATISTICS – The Numbers You Need to Know

Matt Mansfield Finance Leave a Comment

Each year, thousands of ambitious entrepreneurs start new businesses. These entrepreneurs feel bright and full of hope. And plenty of small business statistics show that by the end of four years more than half of them will be gone. Small business failure rate aside, many small businesses make it past that critical period and thrive. How many make it and …

Staying ahead in a changing industry: The 2019 Accounting Business Expo

Sophie Lamell Finance Leave a Comment

In the race towards digitisation, virtually every industry on the planet is undergoing change. Few more so than the accountancy profession and the business behind accounting and finance. At Xero, we believe in investing in our partners. Which is why we couldn’t have been more excited to present at this year’s Accounting Business Expo (ABE) and engage with our community …

Motivate your Sales Team with these 30 Contests

Nextiva Finance Leave a Comment

Brilliant sales contest ideas can motivate your sales team to reach unprecedented heights. Sales competitions tap into core aspects of human psychology, unearthing new levels of drive, focus, and energy in your sales reps. The virtues of healthy competition are well-documented. According to Psychology Today, “good competitiveness is the drive to accomplish a goal, bring out the best in individuals, [and] …

Working in digital at Companies House

Ross Maude Finance Leave a Comment

People outside of the business of forming and managing companies might not be fully aware of Companies House in detail, but we have a really critical role in driving confidence in UK business. We do this by making sure that all registered businesses are in compliance with UK law. Is the company properly formed? Are there appointed directors who have …

Payrolling of benefits comes to Xero Payroll for the UK

Dhan Mannakkara Finance Leave a Comment

If you manage payroll in the UK you can now use payroll to pay, and collect tax on, employee benefits such as private medical and dental insurance, subscriptions and employee uniforms using Xero Payroll. In order to use this service in the upcoming tax year, you must register with HMRC before 6 April 2019, and then set up benefits for …