HOW TO WHITELIST EMAIL ADDRESSES IN YOUR EMAIL CLIENT

Neil Morecraft Marketing

Add email addresses to a “safe sender” list in an email client to prevent emails from ending up in the spam folder. Did You Know? If your “From Email” address is from a free email service, like AOL, Gmail, Outlook, or Yahoo, it can cause bounces or blocks based on an email client’s DMARC policies. Consider upgrading your email address …

5 Best Practices for Attracting Ideal Consulting Clients

Editorial Team Marketing

I’m in Mexico as I write this overlooking a beautiful tropical landscape. I just got off a call with a coaching client who has seen significant growth in their business. One of the main reasons for this has been due to the work we’ve done around Client Selection — attracting ideal consulting clients.  Most consultants know they should only work with ideal …

If Business Isn’t Converting, You Need This Solution

Editorial Team Marketing, Strategy

Congratulations, my friends. You’ve made it to the final post in this miniseries! While the entrepreneurs around you have been kicking back, you’ve been taking action. While the businesses around you have been selling, you’ve been serving your audience. How do I know? Because you’ve been proving it. Over email, social, and in the Youpreneur Community, you’ve been sharing every day about the …

thrive VS click funnels

Thrive Membership vs. ClickFunnels

Editorial Team Marketing, Sales

The Rundown If you need a website with any sort of lead generation capabilities chances are you’ve heard of ClickFunnels. ClickFunnels is a feature packed platform based entirely around the sales funnel concept. It offers extensive functionality, including customized funnel templates, membership areas and split testing features. The Thrive Themes Membership is a suite of conversion focused WordPress plugins and themes, with tools …

17 Charts That Show Where Content Marketing is Heading

Neil Patel Marketing Leave a Comment

I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a billion dollars. Similarly, when I first started with content marketing, there were less than 30 million blogs that existed and now there are over …

Brand Authenticity: Is It Important and How Can You Increase Your Brand’s Authenticity?

Editorial Team Marketing Leave a Comment

Consumers expect that the companies they deal with have integrity and authenticity. A survey by Cohn & Wolfe found that: Nearly nine out of 10 consumers are willing to take action to reward a brand for its authenticity, including 52 percent who would recommend the brand to others and 49 percent who would pledge loyalty to the brand. Consumers want more …

7 Internet Marketing basics that no one tells you about

Karl Morley Marketing

Most websites simply are not fit for purpose. They’re designed from the wrong premise, that the site needs to have a certain “look” that ties in with the company’s “brand”.The correct premise is to first decide what you want the website to do. Once you have the answer to that, it will tell you what your site needs to look …

How to Get and Use Testimonials from Your Customers

Karl Morley Marketing

Testimonials are one of the most powerful ways to drive new business. The reason is to do with trust: trust, or lack of it, is one of the big barriers to doing business, especially online where not only are identity-theft and other scams a real (if over-exaggerated) fear for many people, but in the vast majority of cases you never …

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5 Sexy Secrets to Creating a Presentation That Wins 100% of the Time

Karl Morley Marketing

I spent two hours in the batcave yesterday with Russell, Jake, and Karen. Russell is working furiously on his six presentations for Funnelhacking Live and after 48 hours of creative brainstorming, he had the hook, headline, and framework for ONE of the six. Yes, you read that right. 48 hours. The purpose of our bat meeting was to take that same …

What Is The 80/20 Rule and How It Will Change Your Business

Karl Morley Marketing

One of the most common and powerful pieces of advice I give to business owners is to figure out the demographics of their top 20% of clients and then spend 80% of more of their time and marketing efforts to get more people just like that. It’s very simple, very straightforward, and it’s an almost guaranteed recipe for success. This …