Active Campaign is a cloud software platform for small-to-mid-sized businesses. It is basically email marketing on steroids. This intuitive cloud-based software enables businesses to leverage the immense power of marketing automation. It does this whilst taking full advantage of powerful features such as tagging, lead scoring, and user segmentation. Furthermore, Active Campaigns’ drag and drop function makes it super easy to get the right message to the right people at the right time.
Simply put, it is for any up-and-coming online business owner serious about using marketing automation to promote their business. Or products and services for that matter! Active Campaign gives you the powerful features of more expensive solutions like Infusionsoft or Ontraport but at the cost of something like Mailchimp.
Marketing Automation That’s Scaleable
Whatever the size of your contact list, Active Campaign has the automation marketing solution for you. Starting with less than 500 contacts is not a problem. As your database scales up, you can scale up your package! All the functions a small business would need is in the “Lite” package. However, if you need to step it up a gear then the “Plus” package could be for you and your business.
Not only does the “Plus” package have the drag and drop email designer, but it also comes with sales automation. In addition, there is a built-in CRM keeping you bang up to date with your leads and at what stage in the process they are.
In-depth reporting with multiple users and autoresponders? Active Campaign has it all. The perfect marketing automation for bloggers, coaches, agencies, and corporations.
What Is Active Campaign?
In conclusion, Active Campaign is an email marketing platform that helps you automatise a big part of your campaigns and strategies. It can help your business engage with your subscribers and gather insights on their behaviours.
The software’s campaign management tools allow you to save time and be efficient by targeting specific audience segments and delivering custom messages to them. Simply put: this is a tool that helps you build your list, but also gather insights and monitor its progress.