Facebook advertising is incredibly powerful – and no other platform comes anywhere near the ability to target an audience to the minutest of details as you can with Facebook.
Yet mastering a Facebook advertising campaign is complicated. Which is exactly where Facebook Blueprint comes in. A lively online course hub which puts you through your paces and tools you up with all you need to know to grow your business through the power of Facebook advertising.
Course categories include:
- Ad Placements and Formats;
- Advanced Best Practices;
- Advertising Objectives;
- Best Practices to Get Started;
- Build Your Presence on Facebook and Instagram;
- Campaign Optimization;
- Creative; Introduction to Facebook Apps and Services;
- Measurement and Reporting
and many, many more. Facebook Business Manager
Marketing on Facebook is still relatively cheap today when compared with other traditional mediums. Radio for example is such a broad spectrum of listeners that you marketing message may only reach a few of your target market. TV is out of reach for almost every startup unless you happen to have had a cash injection from somewhere such as crowdfunding. Adwords is becoming increasingly more expensive and competitive.
Embrace the power of Facebook Marketing whilst the entry level cost is still low. Believe us when we say at the Tobi Exchange the price will not stay low forever on Facebook ads. Master this skill now whilst you can. The level of targeting your audience immense, you can segregate by country, sex, age and specific interest. Once you have created your Facebook campaign you can save that audience base. Use it again and again if you were successful on the first run. If not duplicate and edit your target audience.
Business Manager Reporting
With a detailed reporting dashboard from Facebook you will never be lost for data reporting. Cost per click, age, interests and location you have the information at hand. Consequently you will be able to enhance your marketing efforts.