Email marketing guide to internet marketing.
Frank is super star when it comes to customer acquisition, if you can't afford to work with him one on one I highly recommend taking a good look at his free material - especially if you're a consultantNeil Morecraft, Founder at TOBIE
Once you get this right then the sales cycle becomes polished and refined. The marketing message isn’t your company slogan or the awards you have won. Furthermore its not your vision or mission statement. The message needs to be loud and clear to any potential new client. This is where Frank cuts through the fog and it’s a simple personalised message that attracts attention. It’s a simple as telling the client that you can solve their problem. You have the answer and the solution, that’s all people want to hear.
Define you target market in the first instance. Identify the problems that target market commonly encounters. The next step is to provide solutions to those common problems, however you have to present that message in a structured format. Present the answer to their problem along with results you have given to others with the same issues. Once they can see a proven result they are more likely to step onboard. Explain as well why your different from the rest, ensure that your message has empathy. You want them to connect with you on a personal and emotional level.