If you have a website, you NEED Google Analytics. This critical tool within your marketing arsenal invites you into the world of your website visitors. Illustrating their behaviour whilst on your website.
This level of website analysis allows you to understand the demographics of your audience (and their differences). Highlights the content and pages that are creating conversions, sales and tangible pence, pounds and profit. Ultimately Google Analytics will help you shape your customers’ online experiences in a way that works overtime for winning business.
There are other web analysis tools out there that are more comprehensive (such as Crazy Egg, Decibel Insight and Mouse Flow), but each of these comes with quite the price tag).