Mailchimp is a marketing automation platform and email marketing service for small businesses. Originally founded as a side hustle, it now serves millions of customers around the world. It is an all-in-one marketing platform that has an array of email marketing tools all conveniently located in one place.
Essentially, it helps businesses manage and talk to clients, customers, and prospective customers. For this reason, Mailchimp is a useful resource for all business types. Whether it is a small company or a large enterprise (that requires millions of emails to be sent on a monthly basis), Mailchimp caters to all needs. It can even be used by bloggers just starting their email campaigns, looking for free or cost-effective options.
Email Automation with Mailchimp
Being successful with email marketing can be difficult to navigate, and if not done correctly, will damage a business’ reputation. This is where Mailchimp comes in. Of course, the features offered in the free version are less compared to the paid version. However, it’s still enough to handle 12,000 emails on a monthly basis and approximately 2,000 subscribers!
After creating a list with Mailchimp, you are then able to go ahead and initiate your first campaign. This is really simple to do. Firstly, there is an extensive selection of prebuilt templates where you are able to customise your content. Secondly, Mailchimp gives you the option to automate email campaigns entirely.
The benefit of automation is that you can personalise your brand’s efforts. You can enhance the interaction between you and your audience, which only leads to more sales. Mailchimp enables you to create your own workflow of events, and schedule emails that are automatically triggered on a specific date, time, or event, or maybe by a particular user-activity.
Split Testing Feature
Another powerful feature of Mailchimp is A/B testing. Users can create up to three variants of email campaigns using different content (text or image). This includes a different subject line, a different name, or even a different time-to-send. Based on which variant gets the higher open or click rate, Mailchimp then schedules that variant to be sent automatically to other subscriber groups.
Furthermore, the unique Timewarp feature allows you to schedule your campaigns to go out at the same time. In different time zones. If you set up your emails to be sent out at 5 pm your local time, Timewarp will automatically adjust the email delivery time as per the global subscribers’ time zone. This means that they will also receive your email at 5 pm their local time.
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