Mailchimp is an always-on marketing platform for small businesses. We make innovative, beautiful products that empower those businesses to find more customers. The company started in 2001 as a side project. Today, Mailchimp serves millions of customers around the world, is still 100% founder-owned, and is highly profitable.
Mailchimp is apt for all business type. Whether it is medium or large enterprises (who require millions of emails to be sent on a monthly basis). Or small startups and bloggers (who are just starting their email campaigns and looking for free or cheaper options).
Of course the features offered in the free version are much lesser as compared to the paid version. However it’s enough to handle 12,000 emails on a monthly basis and approximately 2,000 subscribers. Mailchimp provides a powerful automation feature for several categories like ecommerce, education, non profit etc. It enables you to create your own workflow of events, and schedule to send emails that are automatically triggered on a specific date, time or event, or maybe by a particular user-activity.
Another powerful feature of Mailchimp is the A/B testing. It allows you to create up to three variants of your email campaign using different content (text or image). Along with different subject line, different name, or even a different time-to-send. Based on which variant gets the higher open or click rate, Mailchimp will then schedule that variant to be sent automatically to other subscriber groups.
The unique Timewarp feature allows you to schedule your campaigns to go out at the same time. But in different time zones. For example, if you set up your emails to be sent out at 5pm your local time. Timewarp will automatically adjust the email delivery time as per the global subscribers’ time zone. So that they too receive your email at 5pm their local time.
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