Yoast is a WordPress plug-in that makes SEO super easy, straightforward, and simple. SEO is a critical marketing medium, but a tough one to perfect for anyone less than an expert. That’s where Yoast comes in as the SEO solution. It sits in the background of your site adding extra functionality and usability, and anyone can get to grips with how to utilise it.
Do you use WordPress? And would you like to be discovered via the likes of Google by searchers looking for your product or service? If the answer is yes to both of those questions, then you need to install Yoast SEO.
YOAST SEO The SEO Solution
Yoast is the SEO solution to a lot of problems. There are both free and premium versions of the plug-in, but even the free version enables you to:
- Detect SEO issues
- Solve them immediately
- Improve your content’s readability
- Control what your site looks like in the search results
And that’s just to name a few of its functions! Whilst there are other SEO solutions out there, this plugin is unequivocally the #1 SEO plugin for WordPress. That’s not only in terms of its features but also the staggering number of users. The paid version of Yoast also has:
- A redirect manager
- Multiple focus keywords
- Social previews
- Internal linking suggestions
- Duplicate content check
Yoast uses a simple traffic light system so that even those with very little technical know-how can improve their SEO. The red, yellow, and green signals of a traffic light are universally recognised as a way to show if something is good or bad, which is why it works so well as an SEO solution.
This functionality is available for both SEO and readability scores. If you have a red traffic light, you are able to take the suggestions outlined in order to make improvements. The goal is to go green for Yoast, and the more you do it, the more it’ll be second nature to get a better score.
As well as this function, Yoast also gives you the ability to edit the meta description along with the SEO title. This means you won’t have a random description chosen by google. You can now put exactly what you want in the meta description. Remember, creating appealing meta descriptions will increase your traffic, and ultimately improve your rankings!