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Hey ‘hungry for REAL traffic that will convert’ Marketer,
Fake news, fake brands, fake medicines, fake currency, fake online traffic – everything is bad and, in some cases, even life-threatening.
But…one thing’s for sure especially when it comes to anything online – fake is unfortunately the new real.
I’ve been a full-time marketer for 12+ years. I’ve sold over 150,000 products/units and just last year alone sold over $1,000,000 of products.
The single BIGGEST problem that had us stumped was ‘low-to-average’ quality traffic.
My team and I work hard to make great software tools, we provide excellent training materials to anyone who will read it… and also own eCommerce stores, various training products and affiliate blogs in niches outside of the Internet Marketing space…
But still, getting the right people onto my pages – people who were targeted, ready to share, optin and most importantly buy didn’t happen as often as we wanted.
I always hoped the Pareto Principle, aka the 80/20 rule applied to online traffic too.
Unfortunately having 80% of your company sales come from 20% of your website traffic, just doesn’t happen.
I mean, have a look at your own traffic stats.
Consistent 20% conversions on every click you send to your offers?
Any marketer would happily take it any day of the week and twice on Sunday.
Sadly, no one sees conversions this high… in fact one of my team members jokingly suggested that at least for our business, we should rename the Pareto Principle and start calling it the Unicorn Principle.
We tried a LOT of traffic methods, our offers and optin pages were great and the traffic we drove was pretty huge, and yet the conversions – not exactly what we wanted to see.
That led us to the ONLY logical reason i.e. we needed to look at the quality of traffic.
For higher conversions, we needed the website visitor to be the right person ready to read, follow and take whatever action we asked them to on that page.
And most importantly we needed traffic is genuine and real.
But how the heck do you do that? We thought long and hard, brain stormed, researched…and came up with nothing full-proof… until…