7 Internet Marketing basics that no one tells you about

Karl Morley Marketing

Most websites simply are not fit for purpose. They’re designed from the wrong premise, that the site needs to have a certain “look” that ties in with the company’s “brand”.The correct premise is to first decide what you want the website to do. Once you have the answer to that, it will tell you what your site needs to look …

How to Get and Use Testimonials from Your Customers

Karl Morley Marketing

Testimonials are one of the most powerful ways to drive new business. The reason is to do with trust: trust, or lack of it, is one of the big barriers to doing business, especially online where not only are identity-theft and other scams a real (if over-exaggerated) fear for many people, but in the vast majority of cases you never …

What Is The 80/20 Rule and How It Will Change Your Business

Karl Morley Marketing

One of the most common and powerful pieces of advice I give to business owners is to figure out the demographics of their top 20% of clients and then spend 80% of more of their time and marketing efforts to get more people just like that. It’s very simple, very straightforward, and it’s an almost guaranteed recipe for success. This …