How to Build a Successful Brand With a SWOT Analysis

Katie Lundin Marketing Leave a Comment

Is your business struggling to grow? Is your brand failing to get traction? There’s a good chance that these two factors are related. And, that means it’s time to review your brand. Your brand is an essential part of your business. Today’s consumers are bombarded with communication from every direction. It can feel impossible to make a decision when you’re …

7 Outstanding (and Free!) Stock Photography Sites Your Marketing Team Should Know About

Katie Lundin Marketing Leave a Comment

Businesses are pressured to produce more content every day. Blogs, Facebook, Instagram, Twitter… the content monsters demand to be fed. And, visual content has been shown to be the most popular with buyers – so it’s in the greatest demand for marketers. But, it can also be hard to create. Most small businesses don’t have an on-staff photographer and graphic …

How to Start a Real Estate Business: The Complete 11 Step Guide (2019)

Amanda Bowman Marketing Leave a Comment

If you’re interested in starting a real estate business to help buyers and sellers navigate the stressful and complicated process of working through one of the biggest transactions of their lives, you’ll need to make sure your business is well prepared. People looking to start a real estate business often ask: How much does it cost to open a real …

Brand Authenticity: Is It Important and How Can You Increase Your Brand’s Authenticity?

Editorial Team Marketing Leave a Comment

Consumers expect that the companies they deal with have integrity and authenticity. A survey by Cohn & Wolfe found that: Nearly nine out of 10 consumers are willing to take action to reward a brand for its authenticity, including 52 percent who would recommend the brand to others and 49 percent who would pledge loyalty to the brand. Consumers want more …

Brand Authenticity: Is It Important and How Can You Increase Your Brand’s Authenticity?

Amanda Bowman Marketing Leave a Comment

Consumers expect that the companies they deal with have integrity and authenticity. A survey by Cohn & Wolfe found that: Nearly nine out of 10 consumers are willing to take action to reward a brand for its authenticity, including 52 percent who would recommend the brand to others and 49 percent who would pledge loyalty to the brand. Consumers want more …