How to Create and Use Screen Recording Videos in Your Content Marketing

Mitt Ray Marketing Leave a Comment

If you want to take your content marketing to the next level, video is the way to go. It’s estimated that by 2022, 82% of all global traffic will be from video. An easy way to venture into video content marketing is through screen recording videos. This is because anybody can create them. You don’t even need to record yourself. …

Celebrity Influencers vs Micro-Influencers: Which Is Best For You?

Billy Bones Marketing Leave a Comment

Before the relatively recent explosion of Facebook, Twitter, and Instagram, celebrity advertising was considered to be the main path towards reaching and influencing potential customers. If your brand or business was attempting to market sports apparel, for example, reaching out to certain NBA stars with an aggressive advertising campaign was probably the best way to influence your potential customers and …

How to Use Influencer Marketing to Maximize eCommerce Sales in 2019

Irina Linnik Marketing Leave a Comment

If you use ad blockers and follow certain people on Instagram or YouTube, then you could become a potential target for influencer marketing. Influencer marketing is all about building connections with people and presenting your product in an honest and transparent way. For eCommerce, this is especially important. With tight competition and declining impact of paid ads, the industry has …