Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Editorial Team Finance

.Customer acquisition cost (CAC) is a metric that has been growing in use, along with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. Today, many web-based companies can engage in highly targeted campaigns and track …

How to Create a Global SEO Strategy

Neil Patel Marketing Leave a Comment

As a child, I did everything that most kids did. I played outside with friends, I watched a lot of TV, I loved eating cereal for breakfast, and I went to school. My childhood wasn’t too much different than yours. But there was one thing that was a bit unique. I grew up watching Bloomberg before I went to school. …

How to Find the Right Keywords to Rank #1 on Google For

Neil Patel Marketing Leave a Comment

Do you want more traffic? Well, who doesn’t? The reason you want more traffic is that you think more traffic equals more revenue. But here is what you’ll learn the hard way… as your traffic goes up, your revenue won’t increase at the same pace. And in many cases, as your traffic goes up, your revenue won’t increase one bit. …

17 Charts That Show Where Content Marketing is Heading

Neil Patel Marketing Leave a Comment

I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a billion dollars. Similarly, when I first started with content marketing, there were less than 30 million blogs that existed and now there are over …