What to Post on Instagram: 20 Post Ideas to Spice Up Your Feed

Ana Gotter Sales Leave a Comment

For many small business owners, there’s no question that they should be building a presence on Instagram. They sign up for an account and set up their profile, but then they hit a hurdle: What exactly should you post? If this sounds familiar, you aren’t alone. Generating a steady stream of content can be a struggle on Instagram, especially when research from …

How to Start a Successful Podcast (For Under $100)

Corey Ferreira Sales Leave a Comment

Podcast listenership continues to grow tremendously every year. According to Edison Research, 40% of Americans aged 12+ say they have listened to a podcast in 2017 while 24% say they have listened to one in the past month, up from 21% one year prior. What this means for you as a business owner is that learning how to start a …

Email Marketing 101: How to Build Your List, Send Effective Campaigns, and Track Results

Mark Macdonald Sales Leave a Comment

Tech commentators love to declare—with seemingly great confidence—that email is on its last legs. But we’re willing to wager one look at your inbox is enough to prove “you’ve (still) got mail.” In fact, many small businesses are showing a renewed interest in email marketing as a way to reach their customers with relevant, personalized messages at the right time—without …

How to Start a Business: 13 Steps to Get Your Business Up and Running

Desirae Odjick Sales Leave a Comment

Running a business can have a powerful impact on your life and the lives of those around you. But before you can run a business, you need to start a business. Deciding to start your own business can seem like a daunting prospect if you’ve never done it before. Luckily, plenty of other entrepreneurs have, and you can benefit from the …

Email Marketing Best Practices: How to Improve (Almost) Every Email

Mark Macdonald Sales Leave a Comment

Email marketing is far and away one of the most effective ways ecommerce store owners can drive sales. It’s one of the few marketing channels where you own your audience—they’ve already opted in to hear from you and it didn’t cost you to reach them. So it makes sense that email is a high priority for many new and growing …

15 Drool-Worthy Product Page Examples to Inspire Your Own Ecommerce Store

Courtney Symons Sales Leave a Comment

When designing an online store, a lot of focus goes on the homepage—it’s the first thing that visitors see when they arrive. But the real goal of any ecommerce website is sales, and there’s no way you’ll achieve that without a stellar product page. Effective product pages immediately convey the value of the featured product. They show shoppers what the …

Keyword Research Essentials: How to Find the Search Terms Your Customers Use

Casandra Campbell Sales Leave a Comment

Keyword research is the most important aspect of your SEO strategy. It creates the foundation for everything else you do. The goal of keyword research is to unearth opportunities to generate traffic based on what your potential customers actually search for online. It’s the foundation of any SEO strategy. If you can optimize your webpages and the content you create …

The Entrepreneur’s Guide to Small Business Finance

Altaira Northe Money Leave a Comment

There’s a familiar saying: “Give a man a fish, and he’ll eat for a day. Teach a man to fish, and you’ll feed him for a lifetime.” But what if that man doesn’t know what to do with the fish once he catches it? When you understand how small-business finances works, you’ll know what to do with “the fish”—in other …

The Google Ads Playbook: 13 Campaign Types And What to Expect From Them

Marc Weisinger Sales Leave a Comment

Google Ads is arguably one of the most misunderstood platforms for paid advertising. Many business owners promote their wares with sponsored posts on social media sites like Facebook, but underutilize Google Ads, despite the unique opportunity it offers to advertise their products and services directly to people actively searching for them. Google puts a large breadth of advertising tools at …